We've turned USD 15M+ in ad spend into revenue for education, coaching, travel and property businesses across Malaysia and Singapore. Not impressions. Not reach. Revenue you can count.
If you're running an education, coaching, travel or property business, you've probably hit one of these walls:
You're spending RM30K+/month and ROAS swings wildly week to week. No system, just hope.
You're paying for registrants who never show up. Show-up rate optimization is treated as an afterthought, not a science.
Free preview → core offer → backend ascension should be a system. For most, it's a series of disconnected campaigns.
Ads die. You scramble for new creative. No hook library, no testing framework, no refresh playbook.
Your buyers aren't B2B SaaS users or e-comm shoppers. They're people investing in skills, knowledge, or experiences. The copy framework is different.
Your team spends Friday afternoons compiling reports instead of finding the next winning angle.
Every Empact client gets a fully siloed setup, their own ads account, landing page, tracking pixel, CRM pipeline, and reporting dashboard. No shared funnels. No guesswork. Just clean data and clear results.
Built for education, coaching, travel, and property businesses. We know your buyer psychology, not generic personas. 45+ active accounts running daily decisions in your space.
Kill/scale decisions daily. Real-time CPA and show-up monitoring. We don't just spend more, we fix what's broken in the funnel, then scale what actually works.
Built for founders, educators, and coaches who want a marketing partner that speaks in CPA, ROAS, and close rates. Not impressions and reach from typical marketing agencies.
Generalist agencies start every engagement from zero. We start at week five. Here's what that looks like, line by line.
Specializing in lead generation, funnel architecture, and paid campaign management. Pick the pieces you need, or hand us the whole funnel.
Campaign strategy, creative production, and scaling, across Meta Ads today, with Google and TikTok added when the unit economics work for your vertical.
Conversion-optimized landing pages on GoHighLevel. Proprietary 11-section long-form and 4-section short-form templates, tuned per vertical.
Free preview → core offer → backend ascension. Full-funnel build, end to end. We design, build, and optimize every stage, not just the top.
Multi-touch sequences across email and WhatsApp. Automated reminders, follow-ups, and re-engagement. Set once, runs forever, backed by Pabbly + GHL.
Kill/scale decisions daily. CPA, ROAS, and show-up rates monitored in real time. Optimization based on what the data actually says, not guesswork.
Static ads, video ads, UGC-style content. In-house creative team plus AI-assisted ideation. 50 EN + 50 CN hooks across 25 frameworks.
Every Empact engagement architects the full ascension funnel. Top to bottom, accountable to every layer, optimized continuously.
Per-vertical ad copy, creative production, hook intelligence, creative fatigue refresh. The top of funnel volume engine that fills the rest of the system.
Conversion-optimized landing pages, lead capture, automated reminders. Show-up rate optimization built into the funnel, not bolted on after.
Hard-close frameworks, 48-hour automated follow-up sequences, WhatsApp and email re-engagement. The revenue moment most funnels under-engineer.
Application funnels, sales call cadence, retention and renewal frameworks. The backend revenue most agencies leave on the table.
While other agencies wait for Monday morning to look at last week's numbers, Empact OS is monitoring CPA, flagging show-up dips, and queuing kill/scale decisions in real time, across 45+ accounts simultaneously.
Three flagship engagements across trading education, consultancy, and education. More available under NDA.
Traders investing in AQC's quant program came from a narrow, specific avatar: bot-burned traders who'd been failed by algorithmic trading products, and code-blocked traders who wanted systematic strategies without learning to code. Generic ad angles weren't landing. CPL was climbing. Show-up rates were sub-45%.
Full-funnel restructure using the Empact Ads Copy framework. Avatar-specific messaging (bot-burned angle, code-blocked angle, opportunity-cost angle). B.O.T. framework webinar structure (Backtest, Optimize, Trade). 48-hour automated follow-up sequence via WhatsApp and email. Real-time show-up rate monitoring via Empact OS.
CPL dropped 42% inside the first 60 days, then settled 58% below the starting benchmark as the system compounded through months three to six. Show-up rate climbed from 45% to 62% through the automated re-engagement layer. Backend ROAS hit 10.5× as ascension into the mentorship layer compounded through the year.
Lead generation engine rebuilt on the Funnel Ascension Model. Avatar-first creative testing and a fully siloed tracking setup pushed lead quality up while cost per lead stayed locked at $15. Backend conversion compounded the front-end efficiency into 9× return on ad spend.
Took over an account stuck at 1.5× ROAS with acquisition costs bleeding at $2,500 per customer. Full funnel restructure, creative refresh cycle, and daily kill/scale discipline through Empact OS drove CPA down 80% and ROAS to 9× at scale.
William Tan founded Empact Group after seeing the same pattern: founders overpaying generalist agencies that sold impressions and reach, not revenue. Empact is the agency he wished existed, vertical-specialist, system-driven, accountable to CPA and close rates.
Today William leads a team across project management, creative, performance, and video, backed by Empact OS handling the always-on optimization work.
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